The project involved developing a cohesive strategy to align with their mission of transforming brands for good, creating a distinct brand identity that reflects their focus on sustainability and innovation, designing a user-friendly website that enhances the user experience, and conducting thorough research to support these initiatives. The goal was to position Punch & Boom as a leading partner for purpose-driven brand transformations.
Punch & Boom’s branding market approach strategy revolves around positioning themselves as a leading agency for purpose-driven brands that prioritize sustainability and social impact. They focus on uncovering and articulating each brand's unique purpose, designing visually compelling systems that convey this mission, and leveraging technology to create ethical digital experiences. By integrating sustainability into every aspect of their services, from storytelling campaigns that inspire action to meticulous measurement and reporting of impact, Punch & Boom aims to attract and retain values-aligned clients who seek to drive positive change while achieving business growth.
Inspired by the powerful sound of a boom, the identity of PUNCH&BOOM embodies their mission of transformative impact. The 'boom' reflects their commitment to making radical, impactful changes, while the 'punch' signifies their dynamic and assertive approach. Their verbal identity is surrounded by the essence of goodness, emphasizing their dedication to ethical practices and positive change.
The design concept for Punch&Boom centersaround storytelling, leveraging typography,interaction, and micro-animation to bring theirnarrative to life. Through a beautifully craftedwebsite, these elements will seamlessly supporttheir storytelling, captivating users andconveying their mission with clarity and impact.
The brand's objective is to merge luxury fashion with cutting-edge sustainability practices, offering stylish and high-quality garments that appeal to environmentally conscious consumers. Ragagai seeks to lead the market in eco-friendly innovation, setting new standards for sustainability in the fashion industry while maintaining a sophisticated and exclusive brand identity.
Ragagai's design philosophy is deeply rooted in a carbon-inspired approach, reflecting a commitment to transforming CO2 emissions into sustainable fashion. The brand's aesthetic draws inspiration from the elemental nature of carbon, resulting in a sleek, modern, and minimalistic style.
Ragagai positions itself with a strong emphasis on luxury, dedicating 50% of its brand focus to high-end fashion that appeals to discerning customers. Sustainability is another core pillar, comprising 30% of the brand's identity, as it emphasizes eco-consciousness and environmental responsibility. Innovation, particularly through the use of Carbon Capture and Utilization (CCU) technology, accounts for 20% of the brand's focus, highlighting its commitment to creating innovative and stylish products that transform CO2 emissions into high-quality fabrics. This balanced approach underscores Ragagai's dedication to merging luxury with groundbreaking sustainability practices.
Ragagai's brand identity is centered around a sleek, modern, and luxurious aesthetic, underpinned by a strong commitment to sustainability. The color palette features shades of gray, black, and white, symbolizing elegance and sophistication, while also reflecting the innovative nature of the brand's use of Carbon Capture and Utilization (CCU) technology.
The logo, featuring sharp geometric lines and a minimalist design, conveys a futuristic and avant-garde vibe, aligning with the brand’s high-fashion positioning.Primary Fonts:Gramercy: Used for formal and elegant communications, reinforcing the brand's premium image.Uniforma: A clean, modern sans-serif font for broader applications, highlighting the brand's contemporary and innovative approach.
Sleek, Modern, and Futuristic
Ragagai's creative approach to photography and design is characterized by a sleek, modern, and futuristic aesthetic. The brand incorporates metallic sculptures in its visuals to enhance the high-tech and luxurious feel. Product shots often feature these sculptures as part of the backdrop, creating a striking contrast with the reflective, metallic fabrics of the garments. This use of metallic elements reinforces the brand's innovative ethos, while also drawing a connection to its eco-conscious practices. Campaign visuals emphasize these themes, blending industrial artistry with cutting-edge fashion, to convey a narrative of transformation and sustainability. This cohesive visual strategy helps position Ragagai as a leader in sustainable luxury fashion.
The advertising approach for Ragagai in these visuals leverages a sleek and modern aesthetic to communicate the innovative use of Carbon Capture and Utilization (CCU) technology in fashion. The campaign features a striking image of a metallic T-shirt, symbolizing the transformation of CO2 into high-quality fabric. The use of smoke imagery subtly references the origin of the material—captured emissions—while adding a mysterious and sophisticated vibe.
The website for Orion Polymers aims to educate users about the innovative Orion polymer, promote and sell roofing tiles made from this material, raise awareness about the issue of plastic pollution, and encourage business partnerships for sustainable solutions.
The Orion Polymers website features a sleek and modern design with a focus on clean aesthetics and intuitive navigation. The use of earthy and green tones reflects the company's commitment to sustainability. The layout is user-friendly, with clear sections that guide visitors through information about the company's products, environmental impact, and partnership opportunities. The design is minimalist yet informative, using high-quality visuals and concise text to effectively communicate the brand's innovative approach to reusing plastic waste and promoting environmental responsibility.
The process section of the Orion Polymers website outlines the company's approach to producing sustainable materials. It details the complete value chain, including the manufacturing process, which highlights the use of non-recyclable plastic waste. The section also emphasizes the community benefits, such as employment opportunities, and the environmental advantages of using Orion's products. Additionally, it encourages visitors to be part of the change towards sustainability. This structured approach ensures transparency and educates the audience on the positive impacts of Orion's products.
Waiting is an unavoidable aspect of everyday life, yet it remains a relatively understudied area in design research. This project aims to explore the emotional experiences associated with waiting in various contexts, such as queues, public transportation stops, and communication delays.By investigating the phenomenon of the "waiting time paradox" – where perceived waiting time exceeds actual time – we hope to shed light on the factors contributing to negative emotions like boredom, frustration, and anxiety.
I conducted an experiment to visualize the waiting time paradox by waiting at a bus stop for the next bus to arrive. During this time, I took a series of photos at regular intervals, capturing the passage of time as I waited. This experiment allowed me to effectively convey the experience of the waiting time paradox to the reader and add depth to the book. By collecting a large quantity of photos and combining them into a single, stretched image, I created a visual representation of the paradox that effectively conveyed the feeling of time stretching.
I experimented with different typefaces to evoke a range of emotions, aiming to provide readers with a varied emotional experience while they read.
In the design of the page layout for the waiting book, a decision was made to use a ratio of 30%,70% and central view positioning for all layouts. This decision was based on the idea that a central view position and a balanced ratio of negative to positive space would create a comfortable and effective reading experience for the reader.A 30%,70% ratio was used, meaning that the negative space, or whitespace, on the page made up 30% of the total area, while the positive space, or text and visual elements, made up the remaining 70%. It was felt that this balance of negative and positive space helped to create a sense of structure and clarity in the layout, making it easier for the reader to follow the content of the book.
For printing, I employed a zig-zag printing technique as part of our design system, allowing for the utilization of both sides of each page simultaneously.
I decided to utilize zigzag folding to instill a sense of continuity and capture the essence of waiting. Inspired by the concept of the waiting time paradox, I believed this technique would effectively immerse the reader in the experience.Implementing this method involved printing a single file on a 10-meter paper and folding it in a zigzag pattern. This dynamic folding created an interactive element, guiding the reader through the content. I aimed to evoke a feeling of movement and progression, enhancing the reading experience with a unique and engaging design element.The use of zigzag folding in my design helped to convey the essence of waiting, providing readers with an immersive and impactful journey through the book.
